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About

Curiosity drives my work. I'm drawn to understanding how things function and where they're heading. My ability to identify issues, understand situations, and solve problems has made me effective throughout my career, from agency SEO leadership to Fortune 500 transformation, entrepreneurship, and now AI innovation.

Today, I focus on turning insight into action. I build solutions, guide teams, and shape strategies that move organizations forward. I'm motivated by designing technology that truly serves people, solving problems that matter, and sharing what I learn along the way.

Current Focus

At GE HealthCare, I lead AI transformation within the Central Marketing & Communications organization. I design and run AI education programs for more than 50 professionals, support workflow redesign, and advise on how AI is changing digital discovery, user behavior, and marketing operations. I also provide feedback to the AI steering committee, sharing insights from pilot programs and team adoption efforts.

Outside of work, I develop AI applications that explore how content, performance, and visibility intersect. You can learn more of my views on these topics by reading Insights or see examples of these capabilities by trying the various tools found in the Solutions Lab on this website.

Education & Enablement

  • • Design and deliver enterprise AI learning programs
  • • Translate AI advancements into practical use for marketing teams
  • • Create frameworks that make adoption clear and actionable

Adoption & Insight

  • • Guide teams through workflow transformation and responsible AI use
  • • Provide feedback to GE HealthCare's AI steering committee on pilots and adoption progress
  • • Connect strategy with measurable outcomes

Independent Development

  • • Build and refine AI-driven applications for content, UX, and discoverability
  • • Experiment with retrieval-augmented generation and intelligent automation techniques
  • • Apply findings from hands-on projects to improve marketing and data workflows

My Journey

Agency Leadership

2015–2021

Led SEO teams at iProspect serving Fortune 500 clients across finance, travel, technology, and retail. Learned the power of collaboration by partnering with Paid Search, Content, and Analytics teams. Discovered universal patterns in digital discovery while recognizing industry nuances.

Selected for Route 500, Dentsu Aegis Network's exclusive leadership development program for high performers.

Entrepreneurship

2017–2024

Co-founded Searics, a Chicago-based digital marketing company for small and medium-sized businesses. Balancing agency work and entrepreneurship taught me to build from scratch, manage operations, and make practical decisions that drive results. That experience sharpened my ability to see challenges from a business owner's perspective and quickly identify what truly drives growth.

Enterprise Transformation

2021–Present

At GE HealthCare, I've applied everything learned earlier at scale. As part of the Web Optimization team, I lead efforts that strengthen visibility, speed, and conversion across 60+ domains. Collaborating with cross-functional partners on the eCommerce initiative has underscored that sustainable transformation depends on education, alignment, and measurable outcomes.

AI Innovation

2023–Present

Focused on AI adoption, education, and solution design within global organizations. Exploring how AI reshapes digital discovery, user behavior, and operations while ensuring innovation stays practical and impactful. Beyond performance, this work transforms internal workflows and partnerships, helping teams learn, experiment, and adapt to new ways of working.

Cross-Industry Expertise

Ecommerce

Agency work with Fortune 500 retailers and GE HealthCare's digital selling initiatives. Deep understanding of product discovery, conversion optimization, and marketplace strategies.

Finance & Insurance

Developed digital strategies for Bank of America and leading insurance clients. Skilled in trust-building content, regulated environments, and balancing compliance with visibility.

Travel & Hospitality

Led SEO for Holland America Cruises, achieving top search visibility for "Alaska cruise." Experienced in seasonal demand, experience-driven decision-making, and competitive travel markets.

Technology

Guided Samsung and Sony on international web architecture and localization strategies. Strong understanding of global targeting, technical SEO, and user experience design.

Healthcare Manufacturing

Supporting GE HealthCare's global digital initiatives across brand, product, and program teams. Experienced in complex B2B sales cycles, accessibility, and regulatory requirements.

The Pattern

Across industries, success depends on balancing business goals with user needs, understanding both technical infrastructure and human behavior, and adapting as technology evolves.

Capabilities & Impact

Impact

  • • AI Education & Enablement
  • • AI Readiness & Governance
  • • Technical SEO & Global Targeting
  • • Content Intelligence
  • • Performance & Accessibility
  • • Measurement & Analytics
  • • Automation & QA
  • • Workflow Design & Transformation

Highlights

  • • Recognized at GE HealthCare for advancing AI adoption through workflow automation, including the QA Automation Tool that improved testing and publishing efficiency across global web platforms.
  • • Delivered 35%+ year-over-year growth in GE HealthCare's global web performance through discoverability and conversion optimization.
  • • Selected for Route 500, Dentsu's global leadership program for high-performing leaders as a result of my performance at iProspect.

Education

Valparaiso University - BS, Marketing

Northwestern University - Certificate, Marketing with New Technology

Section School - Product Strategy, Generative AI Strategy certifications

Google - Google Analytics, Google Ads certifications

Connect

Interested in discussing AI transformation, digital strategy, or potential collaborations? I'm always open to connecting with fellow innovators and organizations ready to drive meaningful change.

When I'm not working on AI initiatives, I'm usually exploring new frameworks, helping small organizations improve their digital presence, or finding inspiration in art and emerging technology.

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