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Ryan Smedstad
AI Strategy & Solutions · AI Visibility & Web Performance
A decade-plus across Fortune 500s, agencies, and startups, with 10+ years building and leading teams. Architecting how organizations adapt to the AI era through strategy, workflow transformation, and solution design that pair systems thinking and strategic judgment with hands-on execution. Background in digital discovery, web performance, and cross-functional marketing operations. Building tools and writing on AI strategy, discovery, and the shifts reshaping how organizations work.
Now
Currently helping shape AI strategy, leading a team driving solution development, and partnering across enterprise marketing and communications. Workflow transformation, custom tool design, and advisory to leadership on how AI reshapes digital discovery, user behavior, and marketing operations.
Writing
Experience and observations on how AI and new technology are reshaping strategy, behavior, and the way both individuals and organizations operate.
Latest
Balancing AI Momentum with Real Constraints
As the constraints around AI arrive (budget pressure, usage caps, throttling), the response either protects the adoption that made it valuable or quietly drains it. A two-sided look at which usage is worth defending, and what employees and leaders can each do when the limits land.
Capabilities
The core areas of focus: AI strategy and the systems behind it, building and leading teams, and digital discovery in the AI era.
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Transformation
AI Strategy & Implementation
Shaping enterprise AI strategy and building the solutions that deliver on it. Workflow transformation, custom tool development, and partnership across marketing, IT, and product teams.
- AI Transformation
- Applied AI
- Workflow Redesign
- Responsible AI
- Solution Design
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Leadership
Team Building & People Development
10+ years building and leading teams across Fortune 500 agency work and enterprise transformation. Direct and manager development, hiring, and mentorship that grows careers.
- People Management
- Hiring
- Coaching
- Mentorship
- Stakeholder Comms
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Discovery
SEO & Digital Discovery
A decade-plus across digital marketing strategy and technical implementation, now focused on how AI is reshaping discoverability across the full digital stack.
- AI-Era Search
- Semantic Optimization
- Site Architecture
- Global SEO
- Performance & Crawlability
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Systems
AI Systems & Data Insights
Designing and deploying intelligent systems that pair AI capabilities with analytical rigor. Complex inputs turned into clear, actionable outputs.
- Agentic AI
- Workflow Orchestration
- Analytical Design
- Data Visualization
- RAG & Vector Indexing
Projects
Independently designed and built, from AI-discovery diagnostics to a full application.
AI Tools
AI Visibility Readiness
Assesses a domain's readiness for AI visibility by evaluating site infrastructure, homepage optimization, inclusion in commonly cited AI datasets, and other discovery signals. Returns a scored breakdown with recommendations.
Application
Whisk
A smart recipe manager for finding, storing, and organizing recipes, with AI-assisted substitutions, meal planning, and shopping lists.
Connect
Interested in discussing AI transformation, digital strategy, or potential collaborations? I'm always open to connecting with fellow innovators and organizations ready to drive transformation.