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Ryan Smedstad
AI Strategy & Solutions · AI Visibility & Web Performance
A decade-plus across Fortune 500s, agencies, and startups, now architecting how organizations adapt to the AI era. Leading strategy, workflow transformation, and solution design that pair strategic judgment with hands-on execution. Background in digital discovery, web performance, and cross-functional marketing operations.
Current Focus
Currently helping shape AI strategy and driving solution development within enterprise marketing and communications. Workflow transformation, custom tool design, and advisory to leadership on how AI reshapes digital discovery, user behavior, and marketing operations.
Recent Writing
Notes on AI strategy, AI-era discovery, workflow transformation, and the shifts reshaping how organizations adopt and deploy AI.
More on the Writing pageExpertise
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AI Strategy & Implementation
Shaping enterprise AI strategy and building the solutions that deliver on it. Workflow transformation, custom tool development, and partnership across marketing, IT, and product teams.
- AI Transformation
- Applied AI
- Workflow Redesign
- Responsible AI
- Solution Design
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SEO & Digital Discovery
A decade-plus across digital marketing strategy and technical implementation, now focused on how AI is reshaping discoverability across the full digital stack.
- AI-Era Search
- Semantic Optimization
- Site Architecture
- Global SEO
- Performance & Crawlability
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AI Systems & Data Insights
Designing and deploying intelligent systems that pair AI capabilities with analytical rigor. Complex inputs turned into clear, actionable outputs.
- Agentic AI
- Workflow Orchestration
- Analytical Design
- Data Visualization
- RAG & Vector Indexing
Featured Work
AI Tools
AI Visibility Readiness
Assesses a domain's readiness for AI visibility by evaluating site infrastructure, homepage optimization, inclusion in commonly cited AI datasets, and other discovery signals. Returns a scored breakdown with recommendations.
Application
Whisk
A smart recipe manager for finding, storing, and organizing recipes, with AI-assisted substitutions, meal planning, and shopping lists.
Connect
Interested in discussing AI transformation, digital strategy, or potential collaborations? I'm always open to connecting with fellow innovators and organizations ready to drive transformation.