Ryan Smedstad

AI Strategy & Solutions · AI Systems, Adoption & Enablement

A decade-plus across Fortune 500s, agencies, and startups, most of it spent building and leading teams. Work now is AI strategy, the systems and tools that carry it, and adoption across marketing and communications.

Background in digital discovery, web performance, and cross-functional marketing operations. Building tools and writing on AI strategy, discovery, and the shifts reshaping how organizations work.

Latest

Data Pages that gauge how AI is changing and the wider impact that follows. Models and Terms are live; more sections are in progress and will be announced when published. Live: Models, Terms

All Data Open Data

The 404 Game: A Playable Error Page A playable homage to Mega Man 2 hiding behind the site's 404 page. Run, jump, and shoot through a castle stage with canvas physics, a boss fight, and more than one ending.

All projects See if you can beat it

Reference Updates

Models Updated Sep 2026 How frontier models compare on capability and price, whether the weights are open, and how that picture has moved since 2022. Charts and linked sources live on one page. Terms Updated Sep 2026 The working vocabulary of AI, with plain definitions and charts for when those words entered common use.

Capabilities

AI Strategy & Implementation Shaping enterprise AI strategy and building the solutions that deliver on it. Workflow transformation, custom tool development, and partnership across marketing, IT, and product teams.

AI Transformation, Applied AI, Workflow Redesign, Responsible AI, Solution Design

Team Building & People Development A decade-plus building and leading teams across Fortune 500 agency work and enterprise transformation. Direct and manager development, hiring, and mentorship that grows careers.

People Management, Hiring, Coaching, Mentorship, Stakeholder Comms

SEO & Digital Discovery A decade-plus across digital marketing strategy and technical implementation, now on how AI changes discoverability.

AI search, Semantic Optimization, Site Architecture, Global SEO, Performance & Crawlability

AI Systems & Data Insights Designing systems that pair models with the data and workflow around them. Complex inputs, usable outputs.

Agentic AI, Workflow Orchestration, Systems Thinking, Analytical Design, Data Visualization, RAG & Vector Indexing

Projects

Side projects, from an AI-discovery diagnostic to a full application.

AI Tools

AI Visibility Readiness

Assesses a domain's readiness for AI visibility by evaluating site infrastructure, homepage optimization, inclusion in commonly cited AI datasets, and other discovery signals. Returns a scored breakdown with recommendations.

AI Readiness dashboard showing an analysis of www.espn.com with score, category breakdowns, and AI-powered insights

All projects Analyze AI Readiness

AI Tools

BulkStatus

A bulk URL checker and crawler for SEO and AI-crawler readiness, running entirely client-side with no backend or analytics.

All projects Get BulkStatus

or see the project mural

Connect

LinkedIn or email if you want to talk about AI strategy, digital discovery, or working together.

Connect on LinkedIn Get in touch