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Ryan Smedstad

AI Strategy & Solutions • AI Visibility & Web Performance

A decade-plus across Fortune 500s, agencies, and startups, now architecting how organizations adapt to the AI era. Leading strategy, workflow transformation, and solution design that pair strategic judgment with hands-on execution. Background in digital discovery, web performance, and cross-functional marketing operations.

Ryan Smedstad professional headshot

Core Capabilities

Strategic Vision with Technical Knowledge

Deep expertise in AI systems, digital discovery, and data analysis integrated with enterprise strategy to drive innovation and growth.

Extensive Experience Across Industries

Proven success across diverse B2B and B2C sectors: e-commerce, finance, pharmaceuticals, and healthcare manufacturing

AI Transformation & Solution Design

Leading AI-era workflow transformation, solution architecture, and custom tool development. Equal comfort shaping strategy with leadership and building the systems that deliver on it.

Current Focus & Recent Highlight

Currently helping shape AI strategy and driving solution development within enterprise marketing and communications. Workflow transformation, custom tool design, and advisory to leadership on how AI reshapes digital discovery, user behavior, and marketing operations.

AI Transformation
Solution Design
Technical Expertise
Applied Innovation

Recent Highlight

The State of AI: 2025 Lookback & 2026 Shifts

Part 1

The State of AI: A 2025 Lookback

Adoption, enterprise use, technology leaps, and the open web

Part 2

AI-Driven Shifts for 2026

Where AI platforms compete next, enterprise adoption, and the open web

Expertise

AI Strategy & Implementation

Shaping enterprise AI strategy and building the solutions that deliver on it. Workflow transformation, custom tool development, and partnership across marketing, IT, and product teams.

Core Areas:

AI Transformation Applied AI Workflow Redesign Responsible AI Solution Design

SEO & Digital Discovery

A decade-plus across digital marketing strategy and technical implementation, now focused on how AI is reshaping discoverability across the full digital stack.

Core Areas:

AI-Era Search Semantic Optimization Site Architecture Global SEO Performance & Crawlability

AI Systems & Data Insights

Designing and deploying intelligent systems that pair AI capabilities with analytical rigor. Complex inputs turned into clear, actionable outputs.

Core Areas:

Agentic AI Workflow Orchestration Analytical Design Data Visualization RAG & Vector Indexing

Featured Work

AI Visibility Readiness

AI Readiness Analyzer dashboard displaying comprehensive domain analysis with overall readiness score, category breakdowns for bot access and structured data, and detailed recommendations

Assesses a domain's readiness for AI visibility by evaluating site infrastructure, homepage optimization, inclusion in commonly cited AI datasets, and other discovery signals. Returns a scored breakdown with recommendations for improving how AI systems find and interpret the site.

Key Features:

AI Discoverability Modernization Internet Standards
Analyze AI Readiness

Whisk

Whisk discover screen showing AI-curated recipe suggestions
Whisk recipe detail screen with ingredients and step-by-step instructions

A smart recipe manager for finding, storing, and organizing recipes, with AI-assisted substitutions, meal planning, and shopping lists

Key Features:

Multimodal AI Mobile Optimized Smart Suggestions
Explore Whisk

See more on the Projects page: additional tools for performance and content analysis, plus agentic builds that replaced manual workflows

Connect

Interested in discussing AI transformation, digital strategy, or potential collaborations? I'm always open to connecting with fellow innovators and organizations ready to drive transformation.

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