AI • Strategy • Trends • Feb 28, 2026 • 17 min read
AI-Driven Shifts for 2026
Where AI platforms compete next, how enterprises are adopting AI tools, and what the open web tension means for content creators and businesses in 2026.
Writing & Perspectives
Notes on AI strategy, AI-era discovery, workflow transformation, and the shifts reshaping how organizations adopt and deploy AI. Analysis, presentations, and data visualizations, most drawn from hands-on work inside enterprise marketing and communications.
AI • Strategy • Trends • Feb 27, 2026 • 20 min read
The State of AI: A 2025 Lookback
From 50 million users to over 800 million in under three years, 2025 was the year AI went from product to infrastructure. A data-driven lookback at the year's biggest shifts in models, hardware, adoption, business use, regulation, and the open web.
AI • Fundamentals •
Updated Feb 22, 2026 • 12 min read
AI Terms to Know
A practical glossary of AI terms organized by topic, from core concepts and prompting to model architecture and training.
AI • Strategy • Enterprise • Nov 26, 2025 • 8 min read
From Pilots to Production: Why Organizational Structure Is the Real AI Scaling Bottleneck
Most companies experiment with AI but struggle to achieve enterprise-wide impact. The roadblock isn't the technology, it's the organizational model you choose.
AI • Data • Engineering • Nov 20, 2025 • 12 min read
Building a Competitor Discovery System: LLMs, Classification, and Guardrails
Building a domain classification system with LLM waterfall prompting, then creating a clever dual-path approach that discovers a website's industry and competitors in seconds, whether it's in our existing dataset or being analyzed for the first time.
AI • Search • Strategy • Nov 8, 2025 • 8 min read
How SEO & Web Best Practices Help Your AI Visibility
If you're already doing SEO well, you're better positioned for AI-driven discovery than you might think. The practices that make content discoverable and valuable in search engines translate directly to AI platforms and features.
AI • Advanced • Oct 28, 2025 • 13 min read
Advanced Prompting Techniques
Learn advanced AI reasoning frameworks including Step-Back Prompting, Self-Discover, Graph-of-Thoughts, and other advanced techniques that make frontier models 2-3× more effective on complex problems.
AI • Search • Oct 15, 2025 • 7 min read
Parallels between AI & Search for Discovery
Understanding how search engines and AI models discover, process, and serve content reveals why the same optimization principles work across both channels.
AI • Fundamentals • Aug 1, 2025 • 6 min read
Prompting Fundamentals: The GCSE Framework
A simple framework for writing effective AI prompts. Learn to structure requests using Goal, Context, Source, and Expectations for better results.
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